Timing
Lecture time only noted.
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Learning Outcome: The Learner will.....
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Trainer Activities
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Resources
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Assessment
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4 hours
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Demonstrate
understanding and integrated knowledge of the theories, concepts and methods
pertaining to Marketing and Sales within the Aviation or Tourism Industry.
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Lecture
Practical demonstrations
Group work
Work placment
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Reading
Videos
Handouts
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See Below
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4 hours
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·
Recognise the relationship between the
modern business and customer environment, as well the technologies and how
they apply to the Marketing & Sales Function.
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Lecture
Roleplay demonstrations
Group work
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Pre reading articles to discuss in class
Videos
Handouts
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See Below
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3 hours
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·
Gain a clear understanding of best practice
based on a comprehensive knowledge of the theory in Sales & Marketing
practice within the Aviation & Tourism Industry.
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Lecture
Practical demonstrations
Group work
Work placement
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Videos
Handouts
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See Below
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4 hours
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Assess
the impact of emerging technologies such as internet and e-marketing on
global travel retail marketing while understanding the documenting the
demands that increasing aviation business complexity will place on the
organisation
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Lecture
Practical demonstrations
Group work
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Videos
Handouts
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Assignment attached to modular descriptor .
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Pages
- Home
- Introduction
- Pedagogical Practice(2): Building your LinkedIN profile module
- Psychology in Education
- Inclusiveness in Training & Education
- Technology Enabled Learning
- Research Methodology - My Research proposes to examine specific challenges affecting First Generation Students (FGS)
- Professional Practice and Management : Lesson plan app 1
Thursday
PPM: Lesson Plan- Assignment layout
Wednesday
Nordic Business Forum: Community in Practice using multiple forms of TEL Tools to Teach
Click To See : Nordic Business Forum 2012 Brian Tracy
The Forum during the annual training summit uses as Technology Enabled Tools for Teaching/facilitating :
The Forum during the annual training summit uses as Technology Enabled Tools for Teaching/facilitating :
- Blog
- You Tube
- Website
- Interviews
- Workshop
Module Objectives : Sales & Marketing in Aviation and Tourism
Module Objectives
This module focuses on the Sales & Marketing in Aviation & Tourism. It embraces a diverse range
of objectives. These objectives provide participants with the practical and theoretical skills to further
their employment prospects in successful marketing
and sales management roles for the Aviation &

Tourism Industry by influencing the sales of products and services for organisations both in Ireland &
Abroad. This module firstly explores sales & marketing, then identifies the tactical sales and marketing
mix and looks at implementation of successful sales & marketing practice and case study. It equips the
learners with sales & marketing strategies and tactics that will assist them in their future careers.
• It provides learners with practical skills through the use of case studies and online exercises that
will assist them in future development of their Sales & Marketing plans.
• To give learners a clear understanding of the differences between sales & marketing functions
and current business practice within the Aviation and Tourism Industry.
• Develop a sound theoretical competency, knowledge and understanding of sales & marketing in
the Aviation & Tourism sector.
• To provide learners with sales & marketing management strategies and tactics that is essential
for functioning in business today.
• To enable learners to acquire the skills and knowledge of sales & marketing practices that
will assist them in developing a key understanding of the critical concepts of business and
marketing best practice within the sector while creating a sales & marketing plan for a chosen
organisation.
• To ensure learners have a clear understanding of how technology and the various methods of
marketing can assist in sales & marketing campaigns.
Friday
PPM: Presentation Proposal : Sales & Marketing Module for Aviation sector company
https://docs.google.com/presentation/d/1SBFSQwm8062LQr9tuW-hkv1Lh0yr6ixLX4x-HzWLdbc/edit?usp=sharing
Click to see
Click to see
Thursday
Monday
Sunday
I need to find a balance: Become adicted to constant and never ending self improvement (Anthony D'Angelo)
Notes to Emma :
Better Time Management
Learn to Prioritise in Academic workload in the same strong manner I do in my workplace
Communicate
Ask for help!
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