PPM: Lesson Plan- Assignment layout

Timing Lecture time only noted.	Learning Outcome: The Learner will.....	Trainer Activities	Resources	Assessment
4 hours	Demonstrate understanding and integrated knowledge of the theories, concepts and methods pertaining to Marketing and Sales within the Aviation or Tourism Industry.	Lecture Practical demonstrations Group work Work placment	Reading Videos Handouts	See Below
4 hours	·         Recognise the relationship between the modern business and customer environment, as well the technologies and how they apply to the Marketing & Sales Function.	Lecture Roleplay demonstrations Group work	Pre reading articles to discuss in class Videos Handouts	See Below
3 hours	·         Gain a clear understanding of best practice based on a comprehensive knowledge of the theory in Sales & Marketing practice within the Aviation & Tourism Industry.	Lecture Practical demonstrations Group work Work placement	Videos Handouts	See Below
4  hours	Assess the impact of emerging technologies such as internet and e-marketing on global travel retail marketing while understanding the documenting the demands that increasing aviation business complexity will place on the organisation	Lecture Practical demonstrations Group work	Videos Handouts	Assignment attached to modular descriptor .