Module Objectives : Sales & Marketing in Aviation and Tourism

Module Objectives

This module focuses on the Sales & Marketing in Aviation & Tourism. It embraces a diverse range

of objectives. These objectives provide participants with the practical and theoretical skills to further

their employment prospects in successful marketing

and sales management roles for the Aviation &

Tourism Industry by influencing the sales of products and services for organisations both in Ireland &

Abroad. This module firstly explores sales & marketing, then identifies the tactical sales and marketing

mix and looks at implementation of successful sales & marketing practice and case study. It equips the

learners with sales & marketing strategies and tactics that will assist them in their future careers.

• It provides learners with practical skills through the use of case studies and online exercises that

will assist them in future development of their Sales & Marketing plans.

• To give learners a clear understanding of the differences between sales & marketing functions

and current business practice within the Aviation and Tourism Industry.

• Develop a sound theoretical competency, knowledge and understanding of sales & marketing in

the Aviation & Tourism sector.

• To provide learners with sales & marketing management strategies and tactics that is essential

for functioning in business today.

• To enable learners to acquire the skills and knowledge of sales & marketing practices that

will assist them in developing a key understanding of the critical concepts of business and

marketing best practice within the sector while creating a sales & marketing plan for a chosen

organisation.

• To ensure learners have a clear understanding of how technology and the various methods of

marketing can assist in sales & marketing campaigns.